Wikipedia defines Placemaking as: Placemaking is a multi-faceted approach to the planning, design and management of public spaces. Placemaking capitalizes on a local community’s assets, inspiration, and potential, with the intention of creating public spaces that promote people’s health, happiness, and well-being. It is political due to the nature of place identity. Placemaking is both a process and a philosophy that makes use of urban design principles. It can be either official and government led, or community driven grass roots tactical urbanism, such as extending sidewalks with chalk, paint, and planters, or open streets events. Good placemaking makes use of underutilized space to enhance the urban experience at the pedestrian scale to build habits of locals.

The place in which a cultural organisation finds itself can determine how it thrives, survives or even dies, but many organisations are now taking the lead in helping places reinvent themselves. Anne Torreggiani, CEO of Audience Agency explores the rise of place-shaping.

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