Generation Tour: engaging families in contemporary art

The Generation Tour was a project funded by Arts Council England’s Strategic Touring Fund.   The communications specialists worked with focus groups to find out what families in the area wanted and what they currently thought of visiting contemporary art galleries.   The focus groups and other research showed...

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Bridging the Generation Gap

Data shows that audiences for many artforms are ageing. Anne Torreggiani calls on the arts sector to anticipate and accommodate the changing needs of younger generations and The Audience Agency worked on a number of feasibility projects using patterns of current arts engagement to help predict...

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