Bridging the Generation Gap

Data shows that audiences for many artforms are ageing. Anne Torreggiani calls on the arts sector to anticipate and accommodate the changing needs of younger generations and The Audience Agency worked on a number of feasibility projects using patterns of current arts engagement to help predict what audiences we could be reaching in ten or twenty years. Each project has raised essential questions not just about who our audiences will be and how tastes and habits may be changing, but also about what we could be doing to anticipate and accommodate changing and increasingly diverse needs.


Read more at the source: Arts Professional 

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